Building a digital platform that produces traffic is no easy task. There are a plethora of skills needed to make a web platform work. Design work is imperative because without a business aesthetic, it’s hard to separate yourself from your competition. We carefully crafted the brand for NGE from the name to the colors. Content production was also a big part of building this platform. Videos are so necessary, that if you don’t have them you shouldn’t bother trying to advertise. Another big hurdle was capturing our niche and driving them to our page. Without a brand strategist and multimedia analyst, this would have taken years. We managed to tap into our niche in 6 months with just 500 instagram posts.